Too many SMEs keep making the same mistake.
They get lawyers to write their communication publications rather than getting a communications strategist
Having a lawyer is not exactly a bad thing but lawyers are not communication strategists and hence may not have the requisite training.
Today, our world is designed in such a way that every piece of communication comes under intense scrutiny.
Organizations can no longer just write or make publications just because they can or because they feel it sounds right.
They get lawyers to write their communication publications rather than getting a communications strategist
Having a lawyer is not exactly a bad thing but lawyers are not communication strategists and hence may not have the requisite training.
Today, our world is designed in such a way that every piece of communication comes under intense scrutiny.
Organizations can no longer just write or make publications just because they can or because they feel it sounds right.