Deliberate Friction in Business

[Mr OJO Olayele]

There are some simple things business like bank can educate their customers without stress but will never implement, and the reason is simple: they love it when customers are confused and have to run to them for solutions to the simplest problems that’s how the system works. It is called deliberate friction, making simple things unnecessarily complicated because confusion keeps customers dependent on you.

I hate it. I hate it. I hate it. I don't like stress.